Why British Airways’ Business Class Ads Miss the Only Point That Matters

Dear British Airways, I saw your latest business class sale advert. Beautiful photography, tasteful fonts, the usual tasteful smattering of champagne, winglets and folded duvets. Very on brand. And yet, in a strange way, it completely misses the point. From the ad, one can only assume the principal desire of the modern traveller is to … Continue reading Why British Airways’ Business Class Ads Miss the Only Point That Matters

Fridges, AI, and the Hidden Cost of Convenience

There’s an old story about a village that finally got electricity. Everyone bought fridges. A few months later, the elders gathered and suggested the unthinkable… “get rid of them!” Before the fridges, leftover food was shared. No one went to bed hungry. After the fridges, leftovers were hoarded “just in case,” forgotten for days, and … Continue reading Fridges, AI, and the Hidden Cost of Convenience